
Building Pathways, Delivering Impact.
Our Work
Every project is a journey—crafted with precision, driven by insight, and designed for transformation.
Case studies showcase how tailored pathways turn challenges into opportunities, guiding brands toward meaningful, data-driven success.


Tailoring B2B Insurance Solutions Through Market Insights and Product Innovation
Generali, a global leader in insurance and asset management, wanted to better serve the evolving needs of its B2B clients—especially in niche, high-growth segments. We stepped in with a dual approach that merged our Market Insight expertise with our Product & Services know-how.
First, we looked at market trends and competitor landscapes with desk research and ad hoc studies to identify where demand was growing and which pain points weren’t being addressed. From there, we used persona creation and concept testing to explore new product ideas aimed at specific verticals. This helped Generali see exactly what coverage features mattered most to each target audience and how to stand out
in a crowded market.
The end result? A set of specialized, B2B-focused insurance concepts that align perfectly with real-world priorities, empowering Generali to deliver more relevant solutions and strengthen its position in an ever-changing industry.


Tailoring Appliance Design for Europe’s Unique Aesthetics
Haier, a global leader in home appliances, wanted to shape oven, cooktop, and range hood designs that felt just right for different European markets. Working hand-in-hand with their team, we tapped into our Products & Services expertise to uncover how cultural habits and style trends vary across countries and how those factors influence buying decisions just as much as technical specs.
Drawing on concept testing, consumer interviews, and multi-country insights, we pinpointed the key design elements and local aesthetic must-haves for each region. This robust, real-world feedback guided Haier’s development of modern and competitive designs that seamlessly reflect each country’s tastes. In the end, Haier gained a clear roadmap to tailor its appliances, ensuring they stand out in Europe’s diverse markets while still delivering the reliable functionality customers expect.


A project on an Italian Classic with a Tailored Packaging Pathway
Casalasco, Italy’s top tomato producer, wanted to refresh one of its long-standing brands—without losing the 100% Italian feel that fans adore. Working closely with their team, we crafted a custom pathway grounded in our Product & Services and Brand & Advertising expertise.
Right from the start, we combined consumer interviews, AI-assisted eye tracking, focus groups, and workshops to test everything from packaging visuals to stackability and shipping strength. This hands-on, collaborative approach helped us strike the perfect balance between a fresh, modern look and the authentic heritage that makes Casalasco unique.
The final result was a set of operational guidelines for creating a new packaging design that not only stands out on store shelves but also reinforces Casalasco’s premium Italian identity—proving that a touch of innovation can go a long way, especially when it stays true to a brand’s roots.


Transforming Customer Experience with Data-Driven Insights
E.ON, one of Europe’s largest energy providers, teamed up with MPS to refine how they engage with millions of customers across multiple countries. Since 2018, we’ve supported them through a Customer Experience lens—blending focus groups, in-depth interviews (IDIs), and quantitative methods to capture both direct feedback and broader market dynamics.
We then added a layer of advanced data analysis to spot key drivers of satisfaction, predict future trends, and guide strategic decisions. By combining traditional marketing research with digital opinion tracking—including web-sentiment and aggregator review data—E.ON gained a clearer picture of what truly resonates with their customer base.
This holistic approach has enabled them to craft more targeted communications, tailor service improvements, and ultimately foster stronger, long-term relationships with their consumers.


Staying in Tune with Listeners Through Continuous Customer Experience Insights.
For more than two decades, RDS—one of Italy’s top radio broadcasters—has partnered with MPS to stay ahead of evolving listener trends. Leveraging our Customer Experience expertise, we rolled out monthly and semi-annual tracking to evaluate the station’s image and format, backed by ad hoc qualitative and quantitative research that delves into how shifting lifestyles and technology impact radio listening.
Applying methods like Behavioral Mapping and Customer Journey Analysis, we uncovered the key drivers that keep audiences tuned in—and the barriers that lead them elsewhere. These insights guided the evolution of RDS’s mission, vision, and strategic guidelines, helping the broadcaster secure its place among Italy’s leading radio networks.
Our continued collaboration also gave rise to interactive dashboards enabling RDS teams to make data-backed decisions on the go. The result? A dynamic, listener-centric approach that resonates with modern audiences and keeps RDS at the forefront of Italy’s radio landscape.
