MPS reticolo

Precision Meets Innovation: Uncovering Deeper Insights 

Methods

Our research methods go beyond data, they reveal opportunities.
From predictive analytics to behavioral studies, we blend precision and creativity to deliver insights that drive real impact.

MPS

Our Quantitative Methods

Our quantitative research leverages the precision of advanced statistical tools and techniques, ensuring that every insight is rooted in robust, actionable data. 

  • Advanced Surveys (CAPI, CATI, CAWI) 
  • Conjoint Analysis & Pricing Models 
  • Heatmaps & A/B Testing 
  • Statistical Modeling & Predictive Analytics 
  • Usability Testing 

Our Qualitative Methods

Our qualitative research investigates the nuances of human behavior and experiences, leveraging a collaborative approach rooted in psychology, design, and innovative techniques. 

  • Desk Research 
  • Ethnographic Studies (in-person and online) 
  • Context Observations 
  • Focus Groups (in-person or online) 
  • IDIs (In-Depth Interviews) 
  • Digital Communities & Mobile Diaries 
  • Co-creation & Strategic workshops  

Our Specialized Methods

Some insights require a different lens.
Our specialized methods offer innovative ways to explore brand perception, consumer behavior, and decision-making in real-world and digital environments.

  • Mystery Visits (in-person or online) 
  • Semiotics Analysis 
  • Multimedia Responses 
  • Lego® Serious Play® 
  • WhatsApp Integrations 
  • Virtual stores 

UX Research

Designing a Customer Experience that Matter

Our UX Research integrates a comprehensive suite of methodologies to review and deliver insights that shape intuitive, user-friendly designs and impactful customer experiences.

Key UX Methods

Designing a Customer Experience that Matter

  • IDIs (In-Depth Interviews): In-person and screen-share interviews for deep user insights. 
  • Emotional Facial Coding: Understanding emotional responses to designs and contents. 
  • Eye Tracking (AI-assisted and traditional): Analyzing visual attention and interaction patterns. 
  • UX Benchmarking: Assessing your platform against industry standards. 
  • Behavioral Analysis: Exploring user actions to enhance functionality. 
  • Heatmaps & A/B Testing: Identifying design preferences and performance metrics. 
  • Usability Testing: Ensuring designs are intuitive and user-centric. 
  • Context Observations: Capturing real-world usage insights. 
  • Workshops: Strategic and creative sessions In-person and online 

Data Analytics & Visualization

Turning Data Into Decisions

Our advanced analytics capabilities enable businesses to make confident, data-driven decisions that drive growth and innovation. By translating complex datasets into visual, interactive and custom dashboards, we provide clarity and actionable insights

Key Services: 

  • Predictive Modeling: Forecast trends and outcomes with precision. 
  • Interactive Dashboards: Visualize key metrics in real time. 
  • Statistical Analysis: Deep-dive into performance metrics to identify opportunities. 
  • Data Storytelling: Transform numbers into narratives that inspire action. 
  • Machine Learning Integration: Leverage algorithms for deeper insights and pattern recognition. 

At MPS, our blend of analytics and visualization tools ensures your teams are equipped to act decisively and strategically.