Thoughts, Trends & Insights
Our Publications
A curated space for the stories, ideas, and discoveries that shape our work. From research findings to market and cultural trends, these publications bring together everything that helps us, and our clients, see a bit further and make better decisions.
ESG Trends 2025: The Consumer Lens
An annual multi-country syndicated study by MPS Evolving Insights with AGMR, spanning 13 markets in 2025. It explores ESG familiarity, day-to-day behaviours, expectations of companies, and how people assess disclosure and trust. This practical framework is designed for decision-makers who need comparable, market-ready guidance for product, brand, and employer strategy to shape credible ESG claims.
Investing in Closing the Consumer Experience Gap
A strategy paper by MPS Evolving Insights for CPG leaders on aligning brand promises with what consumers actually experience across ZMOT, FMOT and SMOT moments. It explores a real-world approach to capture in-context usage, connect touchpoints along the value chain, and measure experience as a driver of repeat choice. Built for CPG decision-makers: a clear agenda to focus budgets, remove friction across the journey, and scale what works.