We are MPS
About us
MPS is an independent and full service research consultancy dedicated to transforming insights into strategies that drive growth in a digital-first world with a strong European focus and the ability to deliver across global markets, we bring an agile, international perspective to every project.
At MPS, we’ve built a collective of the best minds in research, sociology, design, and data analytics. Together, we deliver a fresh approach that combines innovative methodologies, outcome-focused strategic frameworks, and cutting-edge AI tools.
We deliver research that creates impact.
Our expertise spans Market Research, Audience Insight, User Experience Research, Data Analytics, and Behavioral Insight. Each project is tailored to help brands navigate change, harness opportunities, and drive growth.
Our team’s background includes senior roles in leading market research agencies, design agencies, boutique consultancies, tech giants, and digital-first brands. We understand research inside and out, but more importantly, we know how to turn it into actionable strategies that maximize value for our clients.
Evolving Partners
MPS is part of a group that includes NT Next, a digital-native communication agency specializing in a wide range of industries, including Retail, Fashion, Finance, B2B, Tourism, and FMCG. NT Next brings expertise in digital strategy, app and web development, out-of-home campaigns, UX design, and much more—delivering innovative solutions tailored to each industry’s unique challenges and opportunities.
With the combined expertise of MPS and NT Next, we have created a unique approach called “Evolving Partners”. Together, we guide brands in navigating complexity and driving growth in a constantly evolving world.
From understanding to ideation, we’ve built a shared methodology “Evolving Together” that integrates market research, user-centered design, and design thinking. This framework transforms insights into strategies and solutions that adapt to changing needs while remaining impactful and user-focused.
Discover how we can help you create, innovate, and grow.
Leadership
At the helm of our Group is Antonio Federico Di Marco Pernice, a leader whose career began with a bold idea: research isn’t just about answers; it’s about uncovering the questions that drive progress.
Since founding MPS in 1990, Antonio has transformed that vision into a thriving ecosystem of knowledge, building not just a company but a legacy of knowledge, innovation, and transformation. His vision also powers NT Next, our digital-focused communication agency, creating solutions that connect insights to action.
Over three decades, he has become a trusted strategist for Italy’s most influential industries—finance, Telco, media, FMCG, and beyond. His work reflects a singular “why” to help businesses and brands evolve by deeply understanding the people they serve.
His expertise has shaped decisions at the highest level, yet his true passion lies in sharing knowledge. As a university lecturer, he empowers future leaders to embrace the transformative power of research.
His belief is clear: knowledge is not static—it’s a catalyst for meaningful change.
We don’t just deliver insights. We unlock opportunities for brands to shape the future.
Credits
We are proud to be shareholders and exclusive partners of AGMR, a global network spanning over 25 countries that combines local expertise with a global perspective.
We are members of ESOMAR, the global association for data, research, and insights, dedicated to upholding the highest ethical and professional standards in our industry.
Our membership in the Mystery Shopping Professionals Association (MSPA) underscores our expertise in enhancing customer experiences.
We are proud members of ASSIRM, Italy’s market and opinion research association, and hold the prestigious ASSIRM accreditation for UNI EN ISO 9001:2015 quality certification, the highest standard in our sector.
As certified LEGO® SERIOUS PLAY® facilitators, we foster collaboration, strategic thinking, and creative problem-solving.